Naturally Plus constantly strives to deliver the very best to the world, a step ahead of the others. Since launching in Japan, Naturally Plus has grown exponentially throughout the world. Entering the market with a single product, Super Lutein, Naturally Plus sold over 100 million USD during its third year. During the fifth year, annual sales exceeded 300 million USD. In 2015 Naturally Plus USA (NPUSA) introduced its second product in the U.S.---hydrogen-enriched water, IZUMIO. Worldwide Naturally Plus offers more than a dozen products, in the nutritional and toiletries/cosmetics markets. The Naturally Plus market includes more than 150 countries and regions all over the world.