AURAGE - Feature


Towards a New Dimension in Anti-Aging Skin Care1

A successful fusion of nature's strength with modern scientific insight and technology has led to a dramatic progress in the creation of skincare products. This philosophy is the driving force behind the development of AURAGE products.

To fulfil this ambition, AURAGE has applied nanotechnology to the Cat’s Claw Vine extract※2, and focused on "Progeline™"※3 – an extract that was created based on current understanding of the aging process.
We aim for a skincare line that goes beyond the existing dimension, by using new combinations of berries that have attained unrivalled capabilities through their own evolution.

3 Approaches to the Core of Beauty

Approaches to the Core of Beauty -1 Delivering Cat’s Claw deep into the epidermal layer using nano capsules.

The beneficial ingredient “Cat’s Claw” that was extracted from the bark of Cat’s Claw Vine, is encapsulated in tiny (1/1000000 of 1 mm) capsules made from nano-sized phospholipid.
The phospholipid that forms the capsule material is also one of the components that constitutes our body's living cells, such as the skin. Due to its compatibility with the skin, it is highly permeable※4, which helps it to work efficiently as it integrates well into the skin.

Cat’s Claw Vine

A woody vine that has been used by native inhabitants of the Amazon for over 2000 years, the Cat’s Claw Vine is named after the tendril at the base of its leaf, which possesses hooks that look like a cat's claws. A Swedish researcher, Dr. Ronald Pero, discovered the benefits of this plant from among the plants in Amazon, where approximately 1/3 of all plant types on Earth can be found, and it has been used in health foods and cosmetics since its introduction to the world. Putting the bark through hot water extraction and concentrating the result produces the Cat’s Claw ingredient, which helps skin feel firm, plump and appear translucent.

Approaches to the Core of Beauty -2 Combating the accumulation of damage to the skin with "Progeline™"3

Researchers have been relentlessly seeking to understand the mechanisms of ageing, so as to answer the question: “How do humans age?” As a result of this intensive research, "Progeline™”※3 was formulated.
This anti-aging skincare※1 ingredient was created based on new information on how aging causes a loss in suppleness of the skin, and what processes bring about the signs of aging.
This anticipated anti-aging skincare ingredient, which won a gold medal at the world's largest annual cosmetic ingredient exhibition "in-cosmetics" in 2012, is part of the AURAGE formula.

Approaches to the Core of Beauty -3 Omnidirectional ageing care1 using "5-Type Berry Extract"5.

A selection of berry types are picked from among those growing in harsh environments, such as the Arctic and mountainous areas, and the benefits of these berries are recognized scientifically. A well-balanced blend is formulated for effective anti-aging skincare※1, by utilizing the characteristic component possessed by each berry.

※1 Refers to skincare appropriate to one's age
※2 Uncaria tomentosa extract (skin conditioning ingredient)
※3 Trifluoroacetyl Tripeptide-2 (firming ingredient)
※4 Up to the epidermal layer
※5 Skincare ingredients - Cloudberry (Rubus Chamaemorus fruit extract), Crowberry (Empetrum Nigrum fruit extract), Lingonberry (Vaccinium Vitis-Idaea fruit extract), Blackberry (Rubus Fruticosus leaf extract), Bilberry (Vaccinium Myrtillus leaf extract)