IZUMIO is a delicious tasting high quality natural water infused with hydrogen. IZUMIO contains water from the serene countryside of Japan, which is the source of hydrogen that provides antioxidative benefits. Thoroughly researched by the head scientist Shigeo Ohta Ph.D, a co-author of one of the first studies published on the antioxidative benefits of hydrogen, IZUMIO has become a household name in hydrogenized water.
IZUMIO has become the number one selling hydrogenized water in the Japanese market. *

* Based on research data of hydrogenized water market in Japan from 2010 to 2013 performed by IPSOS in 2014.

What is Antioxidation?

As ironic as it sounds, oxygen is an essential element that is needed for sustaining all life, but just like anything else, too much of it can be a bad thing. Oxygen is one of the most damaging and deteriorating elements that cause free radicals to develop in the human body. Free radicals are the damaged tissues, cells, or molecules resulting from oxidation. Rust is the deteriorating result of a chemical reaction in which iron bonds with oxygen through oxidation. Our bodies, with age, deteriorate and corrode just like any metal that is exposed too long to the elements. The deterioration is due in part to the oxidation of substances or tissues in our bodies. Antioxidants help by taking the extra oxygen from our bodies, combining them with another element to be safely absorbed or taken out of our bodies entirely, and preventing more free radical “problematic” cells from developing.

A History of Success and Development

Since the launch of IZUMIO in April of 2007 in Japan, IZUMIO has become the number one selling hydrogenized water in the Japanese market. * It has become extremely popular in every market to date as more and more benefits of hydrogen are researched. IZUMIO is another great product by Naturally Plus that is destined to be successful in the American market today and for many decades to come.

Why Use Water as the Carrier?

Without water, there would be no life on this planet. The human body is often referred to as a miniature universe that would not function without water. In fact, nearly all of the major systems in our body depend on water. Water functions a regulator of body temperature, it helps with lubricating the joints, protects the organs and tissues in our body. Water carries nutrients and oxygen to our cells, lessens the burden on the kidneys and liver by flushing out waste products, and helps with preventing constipation. Water moistens tissue, such as those in the mouth, eyes, nose and skin. Water forms the basis of blood, digestive juices, urine and perspiration and is contained in lean muscle, fat and bones. Not drinking sufficient amounts of water, causes dehydration, increases the risk of kidney stones and in women, urinary tract infections. If you are going to drink water, why not drink quality water?

IZUMIO (02:23)
IZUMIO (02:23) "Hydration at the Atomic Level"
Rusty Gears
Water Molecule